The best approach is to start with the basics and add when you see something relevant to track for a particular client. Say whether you should Keep, Edit or Delete.You can rank it based on Voice & Tone, Usefulness, Clarity, Engagement, and Findability.Just look at this “content audit” Google image search which shows just some of the approaches you could take: There are a million types of content audits out there. You then evaluate that content and propose what content should exist on the site going forward. This is nothing more than an exhaustive look at all of the information that exists on a site today. It all comes back to improving it as you go. It doesn’t have to all come from one activity, and it doesn’t have to be super formal. Choose tools that will allow you and the client to dig directly into the core problem and take informed steps toward a solution. Client size, budget, timeline, experience and personality all must be considered. You have to pick and choose what makes sense for a project. Once we know the overarching problem we are trying to solve, we can begin to explore the space and factors around the problem.īelow are tools we use to set course on projects, but keep in mind that this is not a one-size-fits-all list. The path to truly meaningful work requires the voice and perspective of all relevant project players and relies on collaboration to guide a team through project twists and turns.
The entire goal is to explore the problem, identify limits and opportunities, and map out a course.ĭiscovering the true problem together shows a client how powerful a collaborative relationship can be for the project moving forward. We offer clients small, introductory projects to establish our charter. At Sparkbox, we prefer to do this with initial engagements. Essentially, “what you want to discover” is one of the earliest - and most critical - activities of the project. Of course, this may or may not be the problem they originally state. The first task is to discuss the true problem your client is trying to solve. Before You Weigh Anchor, Consider Your Charter
CONTENT PRIORITY GUIDE SPARKBOX HOW TO
How do we decide where and how to explore, set our course, and move forward? And how does a new responsive web, without constraints of device widths, affect that exploration? These are the tricky questions that need to be answered at the beginning of a project. For web builders, discovery allows us to dive into the waters of our client’s new world to observe, study and understand as much as we can before proceeding with solutions. Every design process starts with “discovery” or something to that effect.
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